We believe that beauty companies should strive to offer the cleanest and most environmentally-friendly products to their consumers.

At Sensible Organics, we formulate and contract manufacture personal care products that meet one of the three key certification standards in the naturals and organics space.

(95-100% Organic)

(70-95% Organic)

(Natural Products Association)

We believe that by meeting one of these three certification standards for our clients, we ensure that consumers are buying honest, pure and healthy products that are not green-washed or misrepresented.

USDA (95-100% Organic) Standard


The USDA organic certification, considered the gold standard in natural and organic beauty, requires beauty products to be formulated with 95-100% organic material.  The remaining content must be on the USDA national list of approved materials, which are very limited in nature.  The USDA standard in beauty is the same as the USDA standard in food, requiring both categories to meet the same standard in organic content, sourcing and manufacturing processes.

Our products are formulated and manufactured in the USA and only use organic ingredients that are grown, raised, harvested and processed without the use of synthetics, irradiation, chemicals, preservatives, GMOs or pesticides.

> See Our Products & Ingredients

NSF/ANSI 305 (70-95% Organic) Standard


The NSF/ANSI 305 Personal Care Products Containing Organic Ingredients, has been developed as part of the ongoing efforts of a number of interested parties to encourage participation in the manufacturing of personal care products using organically grown ingredients within the supply chain. The NSF/ANSI 305 certification requires beauty companies to formulate products with 70-95% organic material. The remaining percentage can be made up with natural ingredients hat have been approved by the NSF/ANSI organization.

Stakeholders involved in developing the Standard included regulatory/public health, industry, trade associations, ingredient suppliers, general interest and product certifiers. The scope of this standard includes, but is not limited to, rinse-off/leave-on personal care products, cosmetic products, oral care and personal hygiene products.

Natural Products Association (NPA) Standard


To protect and equip consumers to maximize their well being, NPA developed the Natural Standard and Certification for Personal Care Products, a set of guidelines that dictate whether a product can be deemed truly “natural.” The standard encompasses all cosmetic personal care products regulated and defined by the FDA. Under the Natural Standard for Personal Care Products, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds.

The NPA Natural Standard is based on natural ingredients, safety, responsibility and sustainability.


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(724) 891-4560